Pell City's Trusted Eye Care

Clear vision isn't a luxury.
It's something we get right—every time.

Dr. William Eric Hicks brings decades of focused optometric care to Pell City. From routine exams to complex vision concerns, every visit is built on precision, patience, and a genuine investment in your sight.

Schedule an Exam Explore Services

What We Offer

Comprehensive eye care,
tailored to how you see.

Comprehensive Eye Exams

Thorough vision evaluations using modern diagnostic equipment. We assess visual acuity, eye health, and overall ocular function—then explain everything in plain language.

Contact Lens Fittings

Whether you need daily disposables, toric lenses, or multifocal contacts, we guide you to the right fit—comfortable, safe, and tailored to your lifestyle.

Eyewear & Prescription Glasses

A curated selection of frames for every taste and budget. We help you find glasses that look great, fit perfectly, and deliver the clearest vision possible.

Medical Optometry

Diagnosis and management of eye conditions such as glaucoma, cataracts, macular degeneration, and dry eye. We coordinate care when referrals are needed.

Pediatric Eye Exams

Early vision screening and care for children. We make sure your child's eyes are developing properly and catch issues before they affect learning.

Follow-Up & Maintenance

Ongoing vision care and post-treatment check-ins. We're here for the long term—because your eye health is a journey, not a one-time visit.

Optometry office interior with exam equipment

About the Practice

A doctor who actually
takes the time to listen.

Dr. William Eric Hicks is a licensed optometrist serving the Pell City community. His practice is built on a straightforward principle: every patient deserves a thorough exam, an honest assessment, and clear answers—without the rush.

Located on Dr John Haynes Drive, the office is designed to feel welcoming from the moment you walk in. Whether you're coming in for a routine check-up, a new glasses prescription, or a specific vision concern, Dr. Hicks treats each visit as an opportunity to protect and improve your sight.

Comprehensive diagnostic exams
Personalized frame recommendations
Medical eye care & condition management
Patient education at every visit

Why Patients Choose Us

Eye care that respects your time
and protects your vision.

01

No rush, no pressure

Appointments are scheduled with enough time for real conversation. You'll leave understanding your eyes, not confused by jargon.

02

Local, convenient location

Right here in Pell City on Dr John Haynes Drive—easy to find, easy to park, and close to home.

03

Frames for every style

A thoughtfully selected collection of frames. We help you find something that fits your face, your personality, and your budget.

04

Whole-eye health focus

We don't just check your prescription. We evaluate the health of your eyes—catching problems early, when they're most treatable.

Your next eye exam
could change everything.

Don't wait until your vision changes to take it seriously. Schedule a comprehensive exam with Dr. Hicks and get answers you can act on.

Call (205) 338-7411 Send a Message

Get in Touch

We're here when
you need us.

Address

2811 Dr John Haynes Dr
Pell City, AL 35125-1447

Request an Appointment

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